A team of social, content, strategy, media and production experts, on a mission to help brands play a valuable part in their audience’s conversations.
We develop social media campaigns to drive and support our clients’ business and brand ambitions. We use data to optimize content and media across paid, owned and earned channels. Our extensive production capabilities mean we can move at the speed of conversation.
Our approach & Capabilities
Conceive
There’s a universe of digital clutter out there. At 87Social, we ensure you don’t add to it, by developing a clear social strategy for your brand. By defining your ‘conversation capital’, we make sure your brand understands what its role in social media is and how it can make authentic and meaningful connections with its audiences. From there, we plan content for both always-on monthly content, along with reactive content.
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Conversation Capital
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Contract Negotiations
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Talent Resourcing
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Competitor Audits
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Social Strategies
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Social Playbooks
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Annual content planning
Create
Our creative teams design assets that are optimised for social media engagement, employing the right messages on the right formats, for the right moment on each social channel.
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Shoot management (In-house)
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Influencer Creative
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Community Content Creations
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Monthly Content Creation
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Editing and post (in‑house)
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Voiceover studio (in‑house)
Connect
From the moment we publish the content, we look to build and develop the relationship between your brand and your audiences.
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Content Partnerships
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Content Seeding
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E-commerce campaigns
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Event management of channels
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Boosting
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Direct Response
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Customer Service Escalation
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Seasonal channel management
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Dynamic Creative Optimisation
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Light Community Management
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Heavy 24/7 Community Management
Collect
After the campaign, we’ll analyse all the data to understand what worked and what needs improving. These learnings are fed back into the start of the process, and we move fast to ensure our content is always optimised.
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Data & Insights
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General reporting
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Crisis Reporting